If you’ve got a list of keywords that need separating you can
1) Break out the list into one-keyword-match-type-per-adgroup, no matter how long tail the keywords are. This will give you a start toward good quality scores, but it can get unmanageable very fast and end up wasting a lot of time.
2) Break the list into one-keyword-per-adgroup, with all 3 match types in the adgroup. This is the same as #1, but you’ll have a third as many adgroups. That’s good, but you’ll probably still have a lot of keywords.
3) Break up the list into 2-10 groups that make sense to you. This is what most people do, and its a perfectly reasonable approach.
4) Peel and stick the top performing keywords into their own adgroup. This is the best way to break out keywords, but you’ll need a traffic history – either impressions, clicks or conversions. If you’re working with brand new keywords or a brand new account, peel and stick isn’t an option yet.
5) Use the adwords editor’s grouping feature to break up the adgroups for you. This is an interesting tool that’s fun to play with. Alas, I still think an excel doc and prudent use of the excel filter feature is much more efficient.
6) Paste the keyword list into excel and break up the list using excel’s filter tool. If you’ve got a list of over 1000 keywords, this is the sanest route.
7) Break out the keywords according to the nifty Wonder Wheel keyword tool. You can find it just below the search field after you’ve done a query on Google. Using the Wonder wheel data with filters in excel would be the most efficient and probably give you the best results. You might want to use the Google keyword tool to decide any judgment calls.
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